Sales enablement initiatives have the potential to drive exceptional sales performance. However, the most critical link in the sales enablement value chain is often missed, resulting in mediocre impact, or even failed programs. Transforming sales managers to sales coaches has the potential to supercharge all other enablement initiatives and drive exceptional results.
During this session, Axiom partner Bob Sanders will show why sales managers are the most critical resource in sales enablement initiatives. He'll also share Axiom's GUIDE model, which helps sales enablement transform managers from super sellers and compliance officers to exceptional coaches.
